Pay Per Click |
Small |
Medium |
Corporate |
Enterprise |
|---|---|---|---|---|
| PPC Monthly Spent | $0 – $1500 | $1500 – $4K | $4K – $7K | $7K Above |
| Initial Analysis Fees (One Time) | $399 | $399 | $399 | $399 |
| Monthly Maintenance Fees | $299 | $499 | 15% | 15% |
PPC Advertising Networks |
||||
| Google Adwords Network |  |
|
|
|
| Google Search Network (reach people who searches in google search bar) | |
|
|
|
| Google Display Network (reach people to your industry websites, blogs, videos, etc ) | |
|
|
|
| Google Remarketing (reach people who visited your website previously) | |
|
|
|
| Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account) | If Applicable | If Applicable | If Applicable | If Applicable |
| Yahoo! Bing Network |  |
|
|
|
Initial Analysis and Setup |
||||
| Website Review & Ongoing Consulting for PPC Success | |
|
|
|
| A Complete Analysis of Your PPC Advertising History | If Applicable | If Applicable | If Applicable | If Applicable |
| Set Initial Expectations and Specific Goals | |
|
|
|
| Design and Build Proper Campaigns for Search, Display & Remarketing Network | |
|
|
|
| Entire Campaign Optimization, Highly Structured and Targeted campaigns | |
|
|
|
| Perform a Comprehensive Keyword Research and Selection | |
|
|
|
| Build and Implement a Comprehensive Negative Keyword List | |
|
|
|
| Proper Keyword Categorization, Matching Options and AdGroup Development | |
|
|
|
| Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing | |
|
|
|
| Landing Page Optimization Suggestion | |
|
|
|
| Landing Page Creation/Designing* | Extra Charge | Extra Charge | Extra Charge | Extra Charge |
| Call To Action (CTA) Optimization Suggestion | |
|
|
|
| Call To Action Creation/Designing* | Extra Charge | Extra Charge | Extra Charge | Extra Charge |
| Ad Scheduling and Geographical Targeting | |
|
|
|
| Creative Banner Creation/Designing* | Extra Charge | Extra Charge | Extra Charge | Extra Charge |
| Integrate Location, Social, Call, Sitelinks, etc Extensions if needed | |
|
|
|
| Mobile Ads & Bid Optimization* (If website is mobile responsive) | |
|
|
|
| Conversion Tracking & Remarketing Code Installation | |
|
|
|
Ongoing Account Management |
||||
| A Dedicated Account Executive for Questions, Concerns and Ideas | |
|
|
|
| Ongoing PPC Strategy Development | |
|
|
|
| Continual Bid & Position Monitoring to Achieve Desired Results | |
|
|
|
| Ongoing Keyword Performance Analysis, Additions & Deletions | |
|
|
|
| Continued Conversion Tracking Analysis | |
|
|
|
| Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores | |
|
|
|
| Competitor Tracking, Research and Benchmarking | |
|
|
|
| A/B Landing Page & CTA Split Testing | |
|
|
|
| Work to lower CPA (cost per acquisition) | |
|
|
|
Reporting |
||||
| Fortnightly Campaign Report | |
|
|
|
| Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR | |
|
|
|
| Conversions |Conv. Rate | Cost Per Conv. | |
|
|
|
| Minimum Engagement | 3 Months | 3 Months | 3 Months | 3 Months |
